Mind’s Eye screened an interactive cinema ad at the Pearl & Dean Future Film Festival in front of over 200 people at the VUE cinema in London’s Leicester Square on 22^nd April 2010. Our ‘Keeping Keeley’ campaign for Lynx Twist, was chosen to showcase the latest in interactive cinema technology.

So how did it all work?

Interactive cinema enables the audience to participate with the on-screen game and in the case of Lynx Twist, choose what will happen next in the advert by simply waving their hands in the air at the appropriate time.

It was a really great day out and we heard lots about what the next year holds in store for us in 3D and interactive cinema. Oh and we also saw the trailer for Despicable Me. Looks amazing!

We are delighted to announce that Mind’s Eye scooped the top accolade – the Grand Prix Award at this year’s IVCA Awards for our educational film entitled ‘Routes’ produced with Oil productions for Channel 4 education. The Grand Prix Award was selected by a jury from all the Gold Award winners for the most outstanding work submitted, and Mind’s Eye Media, which was also awarded gold in the Web 2.0 category, was the judges' choice.

Now in their 29^th year, the Awards are the most acclaimed celebration of effective business and public sector communications in video, interactive projects, business television and digital media across Europe.  The glittering ceremony held at the Grosvenor House Hotel, London on 26^th March was attended by over 700 commissioners, government representatives, industry colleagues and the media. Gold, Silver and Bronze winners and highly commended were awarded across 32 categories with each gold winner put forward to the Grand Prix Award.

A huge thank you to our partners on the project and a big thank you to Channel 4 for believing in the format.

‘Keeping Keeley’ is an interactive comedy film for Lynx consumers, directed by Ben Taylor, featuring a stellar cast of up and coming UK talent including: the eponymous Keeley Hazell, Blake Harrison (Neil from The Inbetweeners), Mike Fielding (Naboo from The Mighty Boosh) and the Scarlet Harlots (T4’s Orange Unsigned Acts). The narrative was written by us here at Mind's Eye while we worked with the BAFTA award winning scriptwriting team behind Channel 4 comedy, Green Wing. The soundtrack feature songs from The Rifles, Infadels and Drum n’ Bass producer Sub Focus.

The viewer controls the actions of the hero as he tries every trick in the book to seduce Keeley over the course of one unforgettable night.

visit: <http://apps.facebook.com/keeping-keeley/> to play the game

Once again we worked with Oil <http://www.c2h6.com/> who did a fantastic job developing the Facebook application and interactive social elements for the Lynx campaign.

ROUTES, the interactive drama that we produced alongside Oil Studios and Channel 4 has been nominated for 3 BIMA (British Interactive Media Assoc.) Awards and wait for it...a BAFTA!

We're all incredibly excited about this and tops off what has been a fantastic year for us all at Mind's Eye.

Well the summer is drawing to a close and it's time to reflect on what has been a great last couple of months. Charles Mehling made his directorial debut for us for Just Glow, a new shampoo brand that is just launching in Norway.

The People's Reviewer campaign we have been working on alongside Tribal DDB has come to an end with some fantastic content produced by the contestants. Harriet Gore ended up the eventual winner and promptly gave her brand spanking new Volkswagen Tiguan to charity. Congratulations to her!

We produced a video for Starbucks new microsite about their assocation with Fairtrade while we also shot 4 short profile films for Sing Up as they look to continue to their fantastic work in schools around the country.

http://www.thepeoplesreviewer.com/

As it happens, the competition is still open for entries until this Thursday (9th July), so if you’re feeling adventurous, have a go!
 

An innovative blend of fact and fiction, drama and documentary,  
Routes is a groundbreaking exploration of genetics and bio-ethics that  
uses a variety of platforms to engage a young audience.  Whilst being  
underpinned by credible, cutting edge science, Routes is an exciting,  
entertaining experience that pulls you into its own mysterious universe.

The ‘front door’ of the format is an eight-part mini-series in which  
outspoken comedienne Katherine Ryan submits herself to a series of  
genetic tests. Is there such a thing as a gay gene? How much do genes  
affect personality? What can my genes tell me about my risk of  
disease? On this personal journey, Katherine will have to make some  
difficult decisions about how much she really wants to know about  
what’s hidden inside her DNA. But her journey is just the beginning of  
yours…

The site will also host a whole range of fun, engaging supporting  
material that will help our young audience engage further with the  
issues raised by the documentary. Each episode will be accompanied by  
a compelling flash game or ‘community challenge’ based on some aspect  
of genetics. Taking part in these games and challenges allows users to  
amass points. The highest scorers each week will be entered into a  
prize draw to win a games console. A grand prize is also up for grabs  
for the best players over the whole season. 

sorry for the delay since our last update but well.... we've been busy!

the c4 interactive drama, thriller, arg, live event, cross platform, transmedia (new word we learnt!) project has been going full steam ahead! charlie has come close to several breakdowns but is keeping it together nicely now with a little help from isi!

max, rob and phil have been gallivanting around africa with our friends at tk maxx to produce films about how their excellent fundraising efforts have enabled charities such as Save The Children, Comic Relief and Fairtrade to benefit projects in Mali, Uganda and Senegal.  max has tried to tell us that it was hard work but quite simply, if you are abroad in the sunshine while we have suffered in the cold wind and rain, we have little sympathy.

jez's promo spots for playstation's new eyetoy titles have recently gone live, ready for the xmas rush, so get your swords and pom poms out (oo-er) and have a go!

finally please check out our highlights montage on our homepage. we've had an amazing year and we've put a few clips together for your viewing pleasure...

We're very happy to announce our 'talk to frank' campaign received an award at the British Film Institute last week. The awards were the Clarion Awards which were held at the National Film Theatre on the Southbank on Friday.
The IVCA Clarion Awards are not-for-profit and recognise best practice in communicating the importance of CSR, sustainable development, social inclusion and ethical debate, whatever the media platform used
Our talk to frank campaign was highly commended in the video section.

Elsewhere we have completed our first project for Poke London, creating a film for Orange. Finally, we produced a video for L'Oreal's international internal awards which was shown at a ceremony in Paris.

The new Talk to Frank campaign that we shot at the end of last year has just gone live. Since the launch last week the videos have attracted a lot of press interest and have been shown on the Ten o'clock news, BBC breakfast news and on the guardian website. Working alongside the team at digital agency Profero we shot 7 videos for the campaign and have ended up with a couple of brains and all sorts of incriminating drug paraphernalia lying around our office. The videos are currently being seeded on video sharing and social networking sites and are expected to be viewed 250 million times.

The most recent Starbucks conference was another great success. We produced 8 films for the event with videos ranging from what coffee suits what food to CSR films showing how Starbucks involve themselves with their local communities.

We recently had a 4 hi-def camera shoot with the legendary Dustin Hoffman for Sky Italia
On the charity front we have made a short film showing TK Maxx's work with Comic Relief in Ethiopia. The internal communications film was shown to all TK Maxx staff and put on their website to show the huge benefits of the fundraising.

We've filmed with one of Rock n Roll’s greatest legends (Ronnie Wood), shooting part of the content for his new website (Enter the caravan). This made for a very intimate gig for those of us lucky enough to be in the studio.

Finally we filmed the opening of Eastern Promises at the London Film Festival. Naomi Watts was a true charmer!

Last month saw us turn a small greenscreen studio in Lewisham into a big awards ceremony for Cobravision. The 10sec Ident is for Cobra Beer's sponsorhip of ITV movies and will be broadcast nationwide from the start of May.

Earlier in the month we produced a DVD of the Learners First Awards 2007. The awards recognise learners who have improved their chances of success through developing skills.

Most importantly we have moved into new offices! Details of which are available on our contact page.

Last Month saw us shoot a video for Nokia through Digit London. The two day shoot was shot in the freezing cold but thankfully we evaded the snow by a day. The video will be shown to Nokia distributors around the world and is available to see in our work section.
We shot interviews with 3 Mexican directors (Alfonso Cuaron, Alejandro Gonzalez Inarritu & Guillermo del Toro) who between them were nominated for no less than 16 oscars!

Finally we went to Amsterdam to shoot a video for a new drug called Gaboxadol for a large pharmaceutical company.

Happy New Year!

2007 is upon us and we couldn't be happier.

Since our last update we have shot a training video for KFC, the launch of the Pirelli Calendar, the premiere of Eragon as well as ongoing work for Starbucks and AXA. The KFC video was shot in several locations across the UK and is currently in post-production. The video will be posted when completed.

We have some very exciting projects coming up in 2007 which you will be hearing more about in the near future.

Busy, busy busy!

The last month has been our busiest ever having shot training and conference videos for Starbucks, a video for AXA insurance,  the opening of the London Film Festival, the Premiere of Dustin Hoffman’s latest movie 'Stranger than Fiction' and we even shot an  interview with Nicole Kidman about her long and distinctive movie career for Sky Italia!